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Worried About Travelling By Road During COVID-19?- Part 1

June 26, 2020

I’m sure many had the chance to stay safe during the lockdown with their family & loved ones, a few were caught off guard when the lockdown was announced giving them no room to plan or travel before the lockdown was implemented. It was a breath of fresh air when the government announc

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Internet Marketing – A saga of online travel and tourism advertisement

October 30, 2018

Are you a witness to a rise in internet marketing? Did you plan to go for a vacation and search "best travel operator in India” or “best travel agent in India”? It is certain that your search engine threw up results with names of various companies, which you may have not heard of previously. In the era of internet marketing, assigning or buying AdWords for promoting your tourism brand is common, however, no professional institu

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Living outdoors – A lost Mantra!

June 27, 2018

When was the last time your experienced wet grass under your feet? When was the last time a shard of stone bruised you? Do you remember the fragrance of greenery? Or the heat of the scorching sun burning your dehydrated lips? All the pain and agony of living outdoors, is a secret recipe for inner well-being. With roofs on top of our heads - humans sparsely interact with nature, like it or not, this causes unsaid mental and physical t

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Edu – Tourism: An under-explored phenomenon

May 27, 2018

In common parlance, Edu-tourism or Educational tourism is when a group of students from an institution undertake a holiday, if this is the case, then how is Educational tourism any different from a family vacation? Institutional heads, the management and trustee ought to pay close attention to this question, the current Edu-tourism culture in India is highly misunderstood or better yet unevolved. To take students on a holiday for recrea

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India – A vacation deprived Nation

May 20, 2018

In 2017, Expedia – a multinational travel agency platform conducted the vacation deprivation survey, the results put India on the map yet again, not surprisingly India happens to be the fifth most vacation deprived country in the world! Gruelling work schedule, lack of empathy toward family requirements, and general disregard to the importance of vacation, possibly could be the cause of our placement on the list. It would interest the

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